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Cruz Tax Advisory & Strategy PC

Real Estate Tax Advisor - Helping Buyers, Sellers, Investors & Agents Save More in Taxes
Services Offered
  • Bookkeeping
  • Financial Statement Preparation
  • Accounts Payable & Receivable
  • Payroll Processing
  • Tax Preparation & Filing
  • Audit Support
  • Compliance & Regulatory Reporting
  • Cash Flow Management
  • Real Estate Tax Preparation
  • Audit Preparation
Areas Served
  • Santa Clara (County)
  • Santa Cruz (County)
  • Capitola
  • Santa Cruz (City)
  • Scotts Valley
  • Watsonville
Business Hours
Mon 8:00 AM – 5:00 PM
Tue 8:00 AM – 5:00 PM
Wed 8:00 AM – 5:00 PM
Thu 8:00 AM – 5:00 PM
Fri 8:00 AM – 5:00 PM
Sat Closed
Sun Closed

About Us
I'm Ross Hitchen, CPA and founder of Cruz Tax Advisory & Strategy, where I help real estate investors, homeowners, developers, and real estate professionals navigate the tax complexities of buying, owning, and selling real estate. With years of experience advising clients on real estate transactions, I focus on proactive tax planning that helps preserve wealth and maximize after-tax returns. Whether you're purchasing your first investment property, selling a highly appreciated asset, expanding a rental portfolio, or planning a 1031 exchange, I provide strategic guidance before decisions are made—when the greatest tax savings can often be achieved. My practice goes beyond tax preparation. I work with clients throughout the year to develop customized tax strategies involving cost segregation studies, depreciation optimization, capital gains planning, 1031 exchanges, installment sales, entity structuring, passive activity rules, and other advanced planning opportunities designed to improve cash flow and build long-term wealth. I also collaborate with Realtors, mortgage professionals, attorneys, and financial advisors to help clients understand the tax implications of their transactions before they close. By bringing tax planning into the conversation early, we can often uncover opportunities that would otherwise be missed. Clients value my ability to explain complex tax laws in straightforward terms and provide practical advice they can confidently act on. Whether meeting virtually or in person, my goal is to deliver responsive service, thoughtful planning, and strategies that support both immediate tax savings and long-term financial success. If you're looking for a CPA who understands real estate from a tax planning perspective and serves as a strategic advisor throughout your investment journey, I'd welcome the opportunity to help you make the most of every real estate decision.